What is a digital signage smart TV?

digital signage smart TV is a modern advertising display device that combines LCD high-brightness liquid crystal screen, network technology, multimedia broadcasting technology, and software component development and integration technology. The following is a detailed explanation of it:

1. Definition
Smart digital signage advertising machines are usually installed in public places, such as large shopping malls, supermarkets, hotel lobbies, restaurants, airports, subway stations, cinemas and other places where people gather. Through outdoor LCD large-screen terminal display equipment, commercial information, financial information, entertainment information and real-time information and other multimedia professional audio-visual systems are released. Please refer to: https://ok-display.com/products/outdoor-digital-signage/

 

2. Features
Simple editing interface: Smart LCD digital signage advertising machine has a simple program editing interface. Operators can use editing and publishing software to publish various text, icons, animations, videos, audio and other digital information anytime and anywhere without special training, and integrate them into a “digital sign” and publish them in the form of advertisements.

Easy maintenance: These advertising machines have automatic playback function and do not require special management. Even if the terminal player is accidentally powered off, when it is powered on again, the system will automatically replay without manual operation.

Multi-layer mixed editing function: supports mainstream formats such as composite video, component video, HDTV high-definition video, etc., and realizes mixed display in various ways such as arbitrary window opening, transparent overlay, stunt flipping, scrolling text, etc.

Multiple media expressions: can use multiple media expressions such as video, audio, pictures, animations, etc. to form a narrowcast system.

Dynamic advertising: allows the content to be constantly changed, similar to TV ads and web ads, but more targeted, flexible, and content on demand.

Interactive function: The digital signage system can count and record the playback time, playback times and playback range of multimedia content, and can also realize interactive functions while playing.

3. Application
Commercial application: In retail places such as shopping malls and supermarkets, smart digital signage advertising machines can be used to display product information, promotional activities, navigation guidance, etc. to enhance the shopping experience.

Public service: In transportation hubs such as airports and stations, these advertising machines can be used to publish real-time information such as flight information, train timetables, weather forecasts, etc., to facilitate passengers’ travel.

Brand promotion: Brands and advertisers can use these advertising machines for precise and targeted delivery, covering more audiences and enhancing brand influence.

Smart city construction: Smart digital signage advertising machines are an important part of smart city construction, which can enhance urban functions and improve the quality of life of residents and tourists.

4. Development trend
With the continuous development of multimedia technology and the in-depth promotion of smart city construction, smart digital signage advertising machines will become more and more intelligent, interactive and personalized. For example, by combining big data and artificial intelligence technology, these advertising machines can more accurately analyze audience needs and behavioral habits, thereby providing more personalized content and services.

In summary, smart digital signage advertising machines are a powerful and widely used modern advertising display equipment, which plays an important role in improving commercial benefits, improving public services, and promoting smart city construction.

 

For more information, please visit: www.ok-display.com